Growth
Everyone wants positive results . But how do you get great results and make it look and feel good? By using planning, building, testing and revising in a cycle, I am able to ensure superb digital products. By focusing on conversion and retention, I create eco-systems of customers with long term value .
CNN Registration
At CNN, I am head of new team of designers dedicated to converting users to engaged, lifelong clients. We use value prompts, smooth funnels, and smart analytics to build a growth platform increasing first-party data. Much of this work is under wraps for now, but contact me and let's chat and I can explain :)
Forbes Author Stats
Giving authors direct access to live data about their content enables them to refine their output. My team built a stats display to show audience trends, platform popularity, viewport and more valuable metrics.
The user feedback has been very positive on the stats display. The writers can view their data in aggregate or at a granular, individual story level. Please note this work is the result of a team effort. As the product design director I enable and steer the tasks. I have great people I recruited who make it all great -- including Adrienne Michalski and Sara Amato.
Google Analytics
I am experienced in Google Analytics and use it to gain insights to what works and what undeperforms. I monitor KPIs for user flow and behavior and can make changes that lead to strategic growth. Images, graphics and SEO key words can be tracked and analyzed for optimal performance on site and social media.
Chartbeat
With Chartbeat I use real-time data to change and improve the content on sites. I can see that users are searching for chicken recipes at 3 p.m. and then seed the site with more of that content. Using Chartbeat I improve bounce rates, engagement and improve SEO results. I can adjust visuals to drive traffic and make older content fresh again.
Crazy Egg
Knowing how users interact with your site can be illuminating. I use Crazy Egg to apply heatmaps to study user click behavior. This tool showed use to adjust button sizes, move menus and change wording to grow engagement.