Apps

I work hand-in-hand with developers and engineers to conceptualize, design, prototype, test, and iterate products to build great apps . Solving problems and innovating to make strong product is what I love to do. I create clean and functional interfaces to surprise and delight users.

Men's Health Workouts App

Men's Health is a publisher with a deep catalog of fitness content. We needed a way to showcase the content and generate revenue. We researched with user surveys and interviews. Users were very receptive to a workout app experience.

wireframes With the research I built wireframes and made initial prototypes. We learned what users wanted the most:

  • Visual guides to doing exercises correctly
  • Countdown timer and a counter to track reps
  • Personalization to focus on goals
    • app screens

    I designed the UI and UX for the Men's Health Workouts app. After iterating and incorporating feedback, we made a robust app. It includes a dynamic news feed, video, animated instruction, countdown timer, and in-app purchases.

    The app has more than 200 exercises with interactive directions with video animations. I led collaboration between developers, designers and content creators and it resulted in a successful app that users love.

    Rodale Farm2Table App

    This app helped users find farm fresh, organic food restaurants in their geographic vicinity. Below are some initial design concepts for splash screens and initial functionality.

    farm 2 table mock ups

    The Farm2Table app lets users find restaurants and sort them according to reviews, price and location.

    farm 2 table examplesnext set

    The app also incorporated user-generated content for adding businesses and reviews.